Yavorov, bl. 73, entrance 1, floor 6, apt. 11 Sofia, Bulgaria

Vaccinate yourself against fake news on 22 November

Vaccinate yourself against fake news on 22 November

Join our seminar on bettering media literacy and combatting online disinformation

Euro Advance Association invites you to a one-day free seminar on improving media literacy and limiting the spread of fake news. “Read Twice: Immunize yourself against fake news” will be held on 22 November in Sofia, in 4 Seasons Hall at Event Space 2020 (1 “Bulgaria” Blvd., in “Small NDK”).

The seminar is co-financed by the European Union, as part of the Read Twice project, and is implemented in partnership with IAB Bulgaria and Sofia Municipality. It aims to provide benefit to PR professionals, public and local authorities, civil organizations, scientific and educational institutions, media, content creators, and librarians. Anyone who is interested in the topic of disinformation and who wants to improve their understanding and how to deal with it, is welcome.

Seminar Agenda

The event starts at 9:00 a.m. and ends at 3:30 p.m. and consists of two parts. The program is intensive and varied – including discussions as well as educational and interactive elements.

In the first (morning) part, experts from the communications, media, education, and technology sectors will discuss the dangers arising from the spread of disinformation in the Bulgarian context. They will also discuss topics such as: artificial intelligence and machine-generated content, disinformation from official sources, rhetoric and public communication.

The professionals will also present practical technological solutions and tools to limit disinformation in our daily lives, as well as successful projects and developments whose mission is to identify fake news and disinformation campaigns and limit them.

The second (afternoon) part of the seminar will focus on the practical aspects of combating false information and increasing media literacy. The audience will discover large-scale initiatives at the national and European level, plus opportunities to get support for civil projects in this area.

Vesislava Antonova, PhD, a media and communication expert and university lecturer, will conduct a brief training session on fact-checking and identifying fake news and an interactive empowering workshop with attendees, which will introduce them to the most important principles of working with news and technology solutions.


Seminar hosts:

Iva Grigorova, MSL, PR business director at MSL, part of Publicis Groupe Bulgaria, member of the Ethics Commission of IAB Bulgaria and Deputy Chairman of BAPRA

Vesislava Antonova, PhD, University of National and World Economy (UNSS)


Boyan Tomov, Chairman of Euro Advance Association, CEO of Brand Media Bulgaria

Iliana Zaharieva, Chairman of the Board of IAB Bulgaria, Director of Corporate Communications of A1

Desislava Temelkova, Director of “Sports and Youth Activities” at Sofia Municipality

Prof. Dr. Ivanka Mavrodieva, Lecturer in Sofia University, Chief Editor of “Rhetoric and Communications” magazine

Boyan Dafov, GATE Institute

Nikola Tulechki, Founder of Data for Good

Eneya Georgieva, Editor at Forbes Bulgaria, member of AEJ and others.

How can you attend?

The event is free with pre-registration at this link (until venue capacity is filled).

More information:

For additional info and an up-to-date program, visit the event’s Facebook page.

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